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Meet The Team

  • DeAnn Von Rueden photo
    DeAnn Von Rueden Owner & Design Consultant

    DeAnn Von Rueden brings a wealth of experience from the medical field, starting as a Paramedic in 1995 and transitioning to a Registered Nurse (RN) in 2015. The profession honed her interpersonal, listening, and conflict resolution skills. DeAnn has spent the last 29 years connecting with people while addressing their varied personal needs, she understands the importance of providing through communication and quality customer care. Seeking a shift from the medical arena for increased autonomy and flexibility, she embarked on a new journey to explore unfamiliar horizons. She aspires to create a business her husband, Jeff, could transition into full-time.

    Delving into the home improvement realm with Gotcha Covered, DeAnn discovered a canvas of endless possibilities. She has always had a side passion for interior décor including painting, refinishing furniture, and furniture arrangement. She finds joy in transforming living spaces, catering to customers' unique needs, and witnessing their excitement upon completion. Producing an element of décor that brings customers satisfaction upon project completion motivates her daily. The goal is to create a custom design that allows a client to feel proud of their home while addressing energy efficiency and function. DeAnn discovered that custom interior window coverings elevate a home’s interior design to a space of defined luxury.

    Rooted in her community since childhood, DeAnn cherishes the warmth and kindness that define the people there. She revels in the blend of small-town warmth that harmonizes with the cultural offerings of a larger city.

    DeAnn and Jeff enjoy the summer months at their seasonal camper with their children and beloved family members. They enjoy the simpleness of just spending time together with family and friends, a good local night out on the town, and share their home with their beloved Golden Doodles, Looey, and Stella. Owning her franchise allows DeAnn to directly impact lives, deliver top-notch customer service, forge solid community connections, and lay the foundation for a legacy to pass on to her children one day.